Case Study - 2023

Helping Bruin turn data into customer trust

Redesigning network performance analytics and print reporting for enterprise clients.


Role UX Designer
Timeline 4 months (Jun - Sep, 2023)
Team 4 (2 Designers, 2 Devs)
Agency BorderUX
Monitor showing the MetTel Federal dashboard next to physical printed reports

Bruin (owned by MetTel) is an enterprise communications platform providing voice and data network management. In mid-2023, Bruin partnered with Fidelity National Information Services (FIS), a Fortune 500 company with 53,000 employees, to deploy cutting-edge SD-WAN and PIAB devices across their global sites. While the underlying network technology was state-of-the-art, Bruin lacked the visual tools to demonstrate service performance and value directly to client executives. In a 4-month engagement, we designed a centralized web dashboard and print-ready reports that transformed raw database metrics into a persuasive narrative of reliability, proving why clients should favor Bruin.

  • Conducted a comprehensive UX audit of the existing network monitoring application.
  • Facilitated FigJam alignment workshops with MetTel stakeholders to map customer business needs.
  • Designed high-fidelity desktop dashboard layouts for real-time SD-WAN, PIAB, and Starlink telemetry.
  • Authored and styled print-ready, high-contrast PDF reports designed for physical reading and black-and-white office printing.
  • Validated visual reports against live client data, iterating on visualizations to resolve readability issues and clarify performance thresholds.

Proving network value through factual performance telemetry.

MetTel’s enterprise clients needed a clear, unified view of their voice and network device status. We designed centralized reporting dashboards on the Bruin platform for SD-WAN, PIAB, and Starlink devices, translating complex network health signals into business-level insights.

Bruin PIAB Dashboard screens

Clients lacked visibility, leaving the value of cutting-edge hardware invisible.

Despite upgrading to cutting-edge networks, clients like FIS could not easily track bandwidth consumption, quality of experience, or uptime. This visual deficit meant business executives could not prove SLA compliance during client reports, threatening customer trust in Bruin's capabilities.

A four-month sprint shipping both digital and print telemetry.

The design system had to support live, interactive dashboard monitors as well as static, black-and-white printed reports. Translating tooltips and interactive charts into static paper layouts introduced unique readability and educational constraints.

I utilized a stakeholder-led, field-tested design process.

1. Data visuals enable persuasive narratives

Stakeholder discussions revealed that data visualizations are powerful in consumer report meetings. They assist business executives in effectively illustrating Bruin's SLA compliance, enabling them to craft compelling narratives about Bruin's performance capabilities.

2. Customers rely on 5 network metrics

It became evident that customers prioritized insight into network device uptime, quality of experience, issues, bandwidth usage, and costs per MB.

3. Network monitoring is currently disjointed

Stakeholders noted that customers often have to utilize their third-party device platforms to track their network reports, and the availability of data analytics.


Aligning with stakeholders to isolate the core metrics of trust.

We began by hosting meetings with MetTel stakeholders, utilizing FigJam boards to map out ideas and push on the "why" behind their reporting requests. We discovered that consumer report meetings are narrative-driven, requiring executives to have solid visual data to explain SLA performance.

  • Visuals drive report meetings — Executives need clear charts to explain SLA compliance and performance capabilities to their clients.
  • Trust relies on five key metrics — Uptime, Quality of Experience (QoE), Issues, Bandwidth usage, and Cost per MB.
  • Disjointed tools hinder visibility — Customers previously navigated separate third-party platforms to view reports and gather data.
Genie Board stakeholder alignment FigJam board export
Consumer trust
"We want our customers to see why they chose Bruin and see what a smart choice it was."
— Jimmy S, Bruin CEO
Enabling visibility
"If they didn’t choose SD-WAN, customers would want to see what might have happened."
— Jimmy S, Bruin CEO
Consumer reassurance
"Bruin does its best to prevent device issues. If they do occur, we need to show where & what will be done to fix it."
— Jimmy S, Bruin CEO
Positive communication
"Typically only about 1 out of 2000 devices fail, so we absolutely need to tell the factual positive of this story."
— Matthew H, Service Mgmt Principal

Designing printable PDF reports for a static, physical medium.

Beyond the digital dashboard, we designed printable PDF reports that utilized the same dashboard database. Adapting interactive charts to paper required solving major accessibility and usability hurdles. Without hover-states or tooltips, we developed detailed breakdowns using tabular data to highlight specific dates and numbers.

  • Interactive features don't print — Replaced dynamic charts and tooltips with static tabular data and keys adjacent to visuals.
  • High-contrast is critical on paper — Optimized color contrast and applied distinct border patterns to accommodate black-and-white office printers.
  • Technical terms need translation — Included an appendix to educate clients on complex network terminology.
Printable PDF reports stacked layout

Field-testing with live client data to uncover the "null data" illusion.

We tested the first round of printed reports using real-world data from Sterling Jewelers. Testing revealed that averaging the daily metrics across all sites flattened the charts, making the visualizations look empty or "null." Because Bruin's network was exceptionally stable, the near-perfect scores showed no visual variation, leading users to believe the data was broken.

  • A majority of sites always have high scores — Outlined bar patterns intended to call out low scores ended up confusing clients when scores were consistently excellent.
  • Averaging data flattens visual variation — High averages across sites meant bar charts showed flat visual lines, hinting at missing data instead of excellent performance.
Field-testing printed report showing flat line
"Typically only about 1 out of 2000 devices fail, so we absolutely need to tell the factual positive of this story." — Matthew H, Service Mgmt Principal

Emphasizing performance thresholds for instant clarity.

To clear up confusion, we revised the charts and shifted the narrative to emphasize the "high performance" threshold. By highlighting that the vast majority of sites consistently performed in the excellent range, we replaced empty-looking averages with clear, reassuring proof of network health, boosting customer confidence.

Revised threshold-emphasized chart mockup

Unified dashboards and high-contrast printable reports shipped to production.

We delivered complete, high-fidelity reporting interfaces for both web and print, integrating SD-WAN, PIAB, and Starlink data into a single source of truth. By focusing on threshold-based storytelling, the final designs validated Bruin's network quality at a glance.

Shipped MetTel Federal dashboard outcome

Monitor network performance organization-wide, from every device at all locations.

Monitor network performance organization-wide, from every device at all locations

Drill down to tabular data focusing on individual sites or device lines.

Drill down to tabular data focusing on individual sites or device lines

Access the dashboards on the go, from anywhere.

Access the dashboards on the go, from anywhere

Customizable data widgets.

Customizable data widgets

Real-world data is the ultimate design validator.

Obtaining accurate production data early is essential for making sound design decisions. In this project, we designed under the assumption that network failures were common, which led to high-fidelity layouts that fell flat when applied to Bruin's exceptionally stable real-world performance. Getting real data sooner would have saved significant design time and budget.

Simple visual adjustments can shift the entire story.

You don't always need complex overhauls to fix a usability problem. By simply shifting the visual emphasis from average fluctuations to high-performance thresholds, we resolved user confusion and turned a flat chart into a persuasive asset. Sometimes, a minor alignment adjustment is all it takes to build customer trust.